The growing pains of social media

The growing pains of social media

This post on Social Media was my entry to CongRegation 2015 — a marvellous “unconference” for digital professionals that takes place annually in the little village of Cong, Co. Mayo. This is my third post for CongRegation — but was my first...

Why should big business care about social media?

There are lots of ways that Social Media can help larger businesses and enterprises. Social can help the enterprise reach out and engage with their customers more effectively, improve internal communications and employee morale, help them better understand their...

Do you still think Social Media is a fad?

Social media is a phenomenon that’s revolutionising the way consumers engage with brands all over the developed world. While people have always talked about the companies they do business with, today instead of telling five friends in a bar about that bad customer...