A strong digital strategy keeps all of your marketing consistent and focused on your goals:
- Understand your business
- Get to know your customers
- Define clear goals
- Select the ideal blend of digital channels
Content is the cornerstone of effective marketing, online and off:
- Identifying content that will resonate with your audience
- Creating an effective content plan
- Creating captivating, conversion focussed content
Connect with your customers where they choose to be online:
- Identify relevant social platforms
- Develop a flexible social media plan
- Craft relevant, valuable social media posts
Future Proof SEO
Search is still how many qualified prospects will find you:
- Stop worrying about search engine updates
- Play the long game for robust, sustainable search rankings
- Attract search traffic that converts
Who is Calvin Jones?
Owner | Founder
I’m a Digital Marketing author, freelance digital business consultant and online content specialist. I’ve been working with businesses like yours to maximise the potential of their online marketing since 2003. In 2009 I co-authored a book called Understanding Digital Marketing with Damian Ryan (published by London based business publisher Kogan Page). UDM went on to become one of the bestselling books in its field, and I worked with Damian on two subsequent books: The Best Digital Marketing Campaigns in the World (published in 2010) and the second edition of Understanding Digital Marketing (published in 2012).
Since then I’ve been focussed on my own writing and content projects (including fiction and non-fiction books), building Ireland’s largest wildlife and nature content portal over at Ireland’s Wildlife, and on digital consulting, helping a select group of business clients navigate the treacherous, transient but often highly rewarding digital landscape.
Now I’m available to work with you. So give me a shout, and let’s help you towards your own definition of Digital Marketing Success.