I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world.

We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.

We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.

You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.

Thanks a million for your input.

Join me and Damian Ryan in Dublin on Thursday 05 November along with  a panel of award winning online marketing creatives to learn how creativity and innovation in your digital marketing campaigns can give your business a boost.

Understanding Digital: CREATIVE will take place at the National College of Ireland in the city centre from 4-7 pm, followed by a drinks reception and  an opportunity for informal networking.  We’re hosting the event in conjunction with the Institute of Creative Advertising and Design (ICAD) as part of Design Week 2009.

For just €50 (€10 for current ICAD members) you get to share the expertise and insight of four leading digital creative minds.

Places are limited, and at that price they’re going fast so register now to secure yours.

Image by HubSpot via Flickr

Social media is the buzzword in online marketing today.

It’s still in its embryonic stages, and not nearly as critical to online success, or indeed as measurable, as some more established online marketing channels (search springs to mind as the online marketing granddaddy that dwarfs all others in terms of potential ROI and measurability), but it is gaining momentum fast.

People are flocking to social media sites around the globe, using them to connect more effectively with more of their peers, to share, entertain and communicate. And of course where the masses lead, the marketers are never far behind.

While Social Media may not be as fundamental as an effective search marketing strategy to your company’s online success (yet), there’s are some crucial differences. You can’t really compare the two directly, because they’re trying to achieve two very different objectives.

Image by DavidErickson via Flickr

Time to breathe a bit of life back into this blog.

Between writing and promoting Understanding Digital Marketing, work with SOHO Solo, Career Moves and other editorial commitments things have been pretty hectic. Damian and I have also just signed publishing contracts with Kogan Page to do a follow up book. So, interesting times ahead.

Distilling the very best in online marketing for you

The new book, which is set for delivery to the publishers by 31 January 2010, and should hit the shelves the middle of next year, will focus on how organisations around the world are harnessing integrated online marketing to drive their business forward, improve their ROI and enrich their relationship with their customers.

We’re in the process of putting together an international panel of online marketing experts – acknowledged leaders in their respective fields – to help us select the very best examples of online marketing in the world today. Together we’ll deconstruct them and analyse the lessons that others can learn from these innovative campaigns.

Stay tuned for more updates, and regular online marketing content here and on the soon to be re-vamped “Understanding Digital” website.