I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world.
We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.
We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.
You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.
Thanks a million for your input.
Time to breathe a bit of life back into this blog.
Between writing and promoting Understanding Digital Marketing, work with SOHO Solo, Career Moves and other editorial commitments things have been pretty hectic. Damian and I have also just signed publishing contracts with Kogan Page to do a follow up book. So, interesting times ahead.
Distilling the very best in online marketing for you
The new book, which is set for delivery to the publishers by 31 January 2010, and should hit the shelves the middle of next year, will focus on how organisations around the world are harnessing integrated online marketing to drive their business forward, improve their ROI and enrich their relationship with their customers.
We’re in the process of putting together an international panel of online marketing experts – acknowledged leaders in their respective fields – to help us select the very best examples of online marketing in the world today. Together we’ll deconstruct them and analyse the lessons that others can learn from these innovative campaigns.
Stay tuned for more updates, and regular online marketing content here and on the soon to be re-vamped “Understanding Digital” website.
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