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Social media is the buzzword in online marketing today.
It’s still in its embryonic stages, and not nearly as critical to online success, or indeed as measurable, as some more established online marketing channels (search springs to mind as the online marketing granddaddy that dwarfs all others in terms of potential ROI and measurability), but it is gaining momentum fast.
People are flocking to social media sites around the globe, using them to connect more effectively with more of their peers, to share, entertain and communicate. And of course where the masses lead, the marketers are never far behind.
While Social Media may not be as fundamental as an effective search marketing strategy to your company’s online success (yet), there’s are some crucial differences. You can’t really compare the two directly, because they’re trying to achieve two very different objectives.