The subject line is perhaps the single most important piece of content in your entire e-mail marketing campaign. It’s the line that differentiates your e-mail from the raft of promotional messages cluttering your readers’ inbox. Will they open your mail, or won’t they… a lot of the time it can depend on your subject line.
Naturally, then, it pays to spend a little time, care and attention on your subject line. You want to craft a subject line that clearly states the value proposition of your message, and obviously make sure there aren’t any glaring typos in it that make your organisation seem unprofessional.
It’s a shame that Irish e-retail portal Buy4Now.ie didn’t do this with their latest missive. I just received the following e-mail promotion from Buy4Now.ie on behalf of Thomas Sanderson conservatory and sunroom blinds with a glaring typo in the subject line. Instead of “sunroom” they’d typed “sundroom”. A perfectly understandable typo… but why, oh why, wasn’t it checked and corrected before hitting send?
A closer look at the offending subject line showing the offending typo:
If I was Thomas Sanderson I’d be less than chuffed with this effort. It reflects badly on them and on Buy4Now. Come on guys… you can do much better than this!
Recent Comments