Digital Marketing Success

Our new book somehow seems very real this morning. I opened an e-mail from our publishers, Kogan Page, to find a link to the “Understanding Digital Marketing” page on their website.
It’s an exciting time.
Apparently:
Details of your book have already already been circulated to the book trade and to key online booksellers such as amazon. [...]

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When you’re starting a new business one of the key things you need to do is market research. Who are your potential customers, and what are their wants and needs? What sort of demand is there for your products or services? Who are your main competitors, what are they offering, and how can you [...]

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We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.
Phew! It’s been a marathon… but worth it.
Estimated publication date in the [...]

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Just had to fire in a quick post about the twitter story competition being run by @copyblogger — write a story in EXACTLY 140 characters, post it on twitter, add a link to your tweet in the comments on the original blog post, and be in with the chance of winning an 8GB iPod Touch [...]

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