The ability to measure and track everything on your website is of course one of the major boons of online marketing. With a little bit of foresight you can see what’s working, what’s not and invest your time and money doing more of what works and less of what doesn’t. That’s digital marketing gold dust… so why aren’t people more receptive to the stats?

The answer? Because while data, and the things you can do with it might occasionally be construed as cool, it’s never, ever, going to be seen as sexy… or is it?

Enter Avinash Kaushik, Analytics Evangelist for Google, among other things, who believes that web analytics is like Angelina Jolie. That’s right… Angelina Jolie.

it’s sexy, it kicks butt and is a goodwill ambassador!

Avinash’s post is entertaining, practical and right on the money; if you want people in your organisation to embrace the power of web analytics to improve their bottom line, first you have to woo them. Entertain them, give them stuff that’s tangibly and immediately useful, stuff that makes their job easier… stuff that makes them believe. Before long you’ll find them coming to you for more of that "sexy" insightful data you seem to have on-tap.

I’ll stop there — go read Avinash’s post, he has it more than covered!