Social media is a phenomenon that’s revolutionising the way consumers engage with brands all over the developed world.
While people have always talked about the companies they do business with, today instead of telling five friends in a bar about that bad customer service experience, or crappy product, they’re online telling 50, 500, 5000….
You can’t afford to ignore that. Social media is here to stay. Some of your customers are undoubtedly out there looking to engage with you through social media today.
The next generation of consumers won’t just expect to engage with you through online social channels, they’ll demand it. Will you be ready?
Toyota’s “Swagger Wagon” videos to promote their Sienna Minivan range are getting lots of attention online. Posted to YouTube on 02 May, the video below had received more than 1.8 million views in 16 days to the time of this post.
Toyota teamed with comedy director Jody Hill to create this creative series of online videos featuring a couple of self-absorbed parents and their young family with the only vehicle that can match their awesomeness, the Toyota Sienna.
The ads seems to be resonating with parents and are generating a lot of buzz through this clever hip hop parody. Check out the full series of Swagger Wagon videos here… and watch for this one cropping up in 2010 online marketing awards later this year.
My co author on Understanding Digital Marketing, Damian Ryan, kicked off proceedings at the recent Simply Zesty Winter Camp in Dublin. In his presentation he discussed the current state of the digital market, trends, and where he sees things heading in the future.
Check out this video of Damian in action, and be sure to roll by the Simply Zesty blog for lots of social media insight from Ireland’s leading social media agency.
Recent Comments