Digital Marketing Success

An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google.
According to the article SEO spending in Britain will reach £400 million this year, and the figure is growing 60% year on year.
The article also highlights [...]

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Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that inevitably creep in when tech companies and traditional media collide, but I can’t [...]

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The Irish Independent reports that Irish newspaper advertising revenue is up 1.3% to €367 million euro. That 1.3% overall increase incorporates, they say, a whopping 8% increase in advertising spend from advertising agencies. To which I can’t help asking why?
According to Maeve Donovan, managing director of the Irish Times and chairwoman of the National Newspapers [...]

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