When you’re starting a new business one of the key things you need to do is market research. Who are your potential customers, and what are their wants and needs? What sort of demand is there for your products or services? Who are your main competitors, what are they offering, and how can you [...]
Entries Tagged as 'Social Media'
Market insight just a few clicks away
June 17th, 2008 · 1 Comment
Tags: Digital Marketing · Social Media · market research · writing
Going holistic: online marketing, the evolution
June 13th, 2008 · No Comments
Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of others.
Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by – but by equal measure, if you put all your efforts into social media [...]
Tags: Digital Marketing · Internet Marketing · Online marketing · Social Media · Trends
Twitter story competition
May 23rd, 2008 · No Comments
Just had to fire in a quick post about the twitter story competition being run by @copyblogger — write a story in EXACTLY 140 characters, post it on twitter, add a link to your tweet in the comments on the original blog post, and be in with the chance of winning an 8GB iPod Touch [...]
Tags: Social Media · Twitter · competitions · writing
Social Web: candidates screening employers
May 23rd, 2008 · No Comments
We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering the workforce… and things are changing.
These connected whiz-kids are looking around, [...]
Tags: Careers · Consumer behaviour · Digital Marketing · Social Media
Calacanis gets it right… and oh so wrong!
May 22nd, 2008 · No Comments
Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. [...]
Tags: Careers · Conferences and Events · Digital Marketing · Internet Marketing · SEO · Social Media
Is twitter spam really a problem?
May 8th, 2008 · 3 Comments
I’ve been using Twitter in earnest for a couple of weeks now, and I have to say it’s genuinely surprised me. At first I was sceptical. What possible value can you squeeze into a 140 character post? Plenty, as it turns out.
But the real value of twitter (and I guess other micro-blogging/short message broadcast [...]
Tags: Digital Marketing · Internet Marketing · Just a thought · Social Media · Spam · Twitter
The dilemma: to open up and share, or to play things close to your chest….
April 30th, 2008 · 2 Comments
Just reading this over on Conor O’Neill’s Argolon blog: should a small business blog about development of a new product? I think the answer has to be a resounding yes.
Gordon Murray of eWrite in Cork is apparently considering chronicling the trials and tribulations of product development in his blog. As Conor points out, there are [...]
Tags: Blogs · Digital Marketing · Internet Marketing · Product development · Social Media