Digital Marketing Success

Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. [...]

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An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google.
According to the article SEO spending in Britain will reach £400 million this year, and the figure is growing 60% year on year.
The article also highlights [...]

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Ireland’s only dedicated search engine marketing event, Search Marketing World, will be held at the Crowne Plaza, Northwood, Dublin, on 03 April 2008. Keynote speaker at Ireland’s only dedicated search event this year is Chris Sherman, Executive Editor of Search Engine Land, one of the world’s leading search engine experts. Joining Chris in Dublin is [...]

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Martin Murray of leading Irish Digital Marketing agency Interactive Return kindly answered a few questions on Search Marketing to assist in my education. I found it very useful, and thought you might like to share in his search insight:
Q. How long have you been involved in search?
Since 1999.
Q. What general advice would you give to [...]

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I had to laugh when I read this article by Jill on the High Rankings website — it’s a fairly accurate synopsis of what I’ve experienced over the last month or so — albeit that I’ve been on the "accelerated" programme.
The Evolution of a Search Marketer - By Jill Whalen
If you haven’t seen the [...]

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At the moment I’m working on a sample chapter of the book that will form part of a package that will be going out to a list of potential publisher’s that Damian has drawn up. I’m learning a lot… quickly, and one of the first things that I came to understand is that the fundamentals [...]

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Increasing numbers of people are using more sophisticated search terms to find what they’re looking for online.
This is hardly going to be news to the SEO experts among you — but for those (like me) getting to grips with SEO for the first time, it’s a pretty important concept to grasp.

1
2 word search [...]

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