Digital Marketing Success

Published as a part of a three article series in the Career Moves section of the Evening Echo
The internet is a superb market research tool for your new or growing businesses. It can provide all sorts of useful insight into your industry, your competitors and, most importantly of all, your customers. In this article and [...]

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Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of others.
Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by – but by equal measure, if you put all your efforts into social media [...]

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We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.
Phew! It’s been a marathon… but worth it.
Estimated publication date in the [...]

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