Digital Marketing Success

Adventures in SEO, SEM and Digital Media

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Entries Tagged as 'Internet Marketing'

Going holistic: online marketing, the evolution

June 13th, 2008 · No Comments

Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of others.
Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by – but by equal measure, if you put all your efforts into social media [...]

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Tags: Digital Marketing · Internet Marketing · Online marketing · Social Media · Trends

E-mail marketers: please double check your subject lines!

June 11th, 2008 · No Comments

The subject line is perhaps the single most important piece of content in your entire e-mail marketing campaign. It’s the line that differentiates your e-mail from the raft of promotional messages cluttering your readers’ inbox.  Will they open your mail, or won’t they… a lot of the time it can depend on your subject line.
Naturally, [...]

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Tags: Digital Marketing · Internet Marketing · e-mail marketing

Understanding Digital Marketing – new book almost finished

June 4th, 2008 · No Comments

We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.
Phew! It’s been a marathon… but worth it.
Estimated publication date in the [...]

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Tags: Book · Digital Marketing · Internet Marketing · Online marketing · publishing · writing

Calacanis gets it right… and oh so wrong!

May 22nd, 2008 · No Comments

Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. [...]

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Tags: Careers · Conferences and Events · Digital Marketing · Internet Marketing · SEO · Social Media

Is twitter spam really a problem?

May 8th, 2008 · 3 Comments

I’ve been using Twitter in earnest for a couple of weeks now, and I have to say it’s genuinely surprised me. At first I was sceptical. What possible value can you squeeze into a 140 character post? Plenty, as it turns out.
But the real value of twitter (and I guess other micro-blogging/short message broadcast [...]

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Tags: Digital Marketing · Internet Marketing · Just a thought · Social Media · Spam · Twitter

UK SEO spending growing at 60% per annum, says Sunday Times

May 4th, 2008 · No Comments

An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google.
According to the article SEO spending in Britain will reach £400 million this year, and the figure is growing 60% year on year.
The article also highlights [...]

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Tags: Digital Marketing · Google · Internet Marketing · Online advertising spend · SEM · SEO · Search · Traditional media

The dilemma: to open up and share, or to play things close to your chest….

April 30th, 2008 · 2 Comments

Just reading this over on Conor O’Neill’s Argolon blog: should a small business blog about development of a new product? I think the answer has to be a resounding yes.
Gordon Murray of eWrite in Cork is apparently considering chronicling the trials and tribulations of product development in his blog. As Conor points out, there are [...]

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Tags: Blogs · Digital Marketing · Internet Marketing · Product development · Social Media

Web analytics? Sexy? Fun?

April 8th, 2008 · No Comments

Surely not! Isn’t analytics all about data and charts and KPIs and dreary, tedious… well, statistics?
The ability to measure and track everything on your website is of course one of the major boons of online marketing. With a little bit of foresight you can see what’s working, what’s not and invest your time and money [...]

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Tags: Digital Marketing · Internet Marketing · Web Analytics

Is Content King? Or Is Search?

April 5th, 2008 · No Comments

Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that inevitably creep in when tech companies and traditional media collide, but I can’t [...]

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Tags: Consumer behaviour · Digital Marketing · Internet Marketing · Online Opinion · Traditional media

Is print media making a comeback? I think not!

March 28th, 2008 · No Comments

The Irish Independent reports that Irish newspaper advertising revenue is up 1.3% to €367 million euro. That 1.3% overall increase incorporates, they say, a whopping 8% increase in advertising spend from advertising agencies. To which I can’t help asking why?
According to Maeve Donovan, managing director of the Irish Times and chairwoman of the National Newspapers [...]

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Tags: Digital Marketing · Internet Marketing · News · Online advertising spend · Traditional media