Digital Marketing Success

Just reading this over on Conor O’Neill’s Argolon blog: should a small business blog about development of a new product? I think the answer has to be a resounding yes.
Gordon Murray of eWrite in Cork is apparently considering chronicling the trials and tribulations of product development in his blog. As Conor points out, there are [...]

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Surely not! Isn’t analytics all about data and charts and KPIs and dreary, tedious… well, statistics?
The ability to measure and track everything on your website is of course one of the major boons of online marketing. With a little bit of foresight you can see what’s working, what’s not and invest your time and money [...]

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Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that inevitably creep in when tech companies and traditional media collide, but I can’t [...]

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I’m in Dublin for the Search Marketing World 2008 event tomorrow. Organised by Interactive Return this promises to be a great event. Chris Sherman, Partner & Executive Editor, Search Engine Land is delivering the Keynote at the event, and I hope to be speaking to Chris at some point about how he sees Search marketing [...]

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The Irish Independent reports that Irish newspaper advertising revenue is up 1.3% to €367 million euro. That 1.3% overall increase incorporates, they say, a whopping 8% increase in advertising spend from advertising agencies. To which I can’t help asking why?
According to Maeve Donovan, managing director of the Irish Times and chairwoman of the National Newspapers [...]

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NB: This piece will be published in the Career Moves section of the Evening Echo on Monday 24 March 2008
We all know how important training is to a successful career. Lifelong learning has become a bit of a “buzzword”, but we shouldn’t let its overuse dilute its significance. Whether it’s learning to use a new [...]

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I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start.
There’s a positive vibe, and the course material (6MB or so of PDF files) has been provided on a 1GB USB memory stick. It’s a refreshing change to see [...]

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I’ve been invited to attend a half day seminar in Cork tomorrow morning called “Getting Results in Online Marketing“. Hosted by John Coburn of Praxis Now, this is a follow up Seminar to the one I attended last October — Internet Marketing for 21st Century Business, which was excellent.
This second seminar, which is new for [...]

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A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead.
It’s a scene from The Bourne Ultimatum, and it makes you wonder just how much your usage of [...]

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Ireland’s only dedicated search engine marketing event, Search Marketing World, will be held at the Crowne Plaza, Northwood, Dublin, on 03 April 2008. Keynote speaker at Ireland’s only dedicated search event this year is Chris Sherman, Executive Editor of Search Engine Land, one of the world’s leading search engine experts. Joining Chris in Dublin is [...]

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