Digital Marketing Success

When you’re starting a new business one of the key things you need to do is market research. Who are your potential customers, and what are their wants and needs? What sort of demand is there for your products or services? Who are your main competitors, what are they offering, and how can you [...]

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Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of others.
Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by – but by equal measure, if you put all your efforts into social media [...]

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The subject line is perhaps the single most important piece of content in your entire e-mail marketing campaign. It’s the line that differentiates your e-mail from the raft of promotional messages cluttering your readers’ inbox.  Will they open your mail, or won’t they… a lot of the time it can depend on your subject line.
Naturally, [...]

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We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.
Phew! It’s been a marathon… but worth it.
Estimated publication date in the [...]

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We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering the workforce… and things are changing.
These connected whiz-kids are looking around, [...]

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Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. [...]

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I’ve been using Twitter in earnest for a couple of weeks now, and I have to say it’s genuinely surprised me. At first I was sceptical. What possible value can you squeeze into a 140 character post? Plenty, as it turns out.
But the real value of twitter (and I guess other micro-blogging/short message broadcast [...]

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An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google.
According to the article SEO spending in Britain will reach £400 million this year, and the figure is growing 60% year on year.
The article also highlights [...]

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Just reading this over on Conor O’Neill’s Argolon blog: should a small business blog about development of a new product? I think the answer has to be a resounding yes.
Gordon Murray of eWrite in Cork is apparently considering chronicling the trials and tribulations of product development in his blog. As Conor points out, there are [...]

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Surely not! Isn’t analytics all about data and charts and KPIs and dreary, tedious… well, statistics?
The ability to measure and track everything on your website is of course one of the major boons of online marketing. With a little bit of foresight you can see what’s working, what’s not and invest your time and money [...]

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