Digital Marketing Success

We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering the workforce… and things are changing.
These connected whiz-kids are looking around, [...]

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Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that inevitably creep in when tech companies and traditional media collide, but I can’t [...]

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I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start.
There’s a positive vibe, and the course material (6MB or so of PDF files) has been provided on a 1GB USB memory stick. It’s a refreshing change to see [...]

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A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead.
It’s a scene from The Bourne Ultimatum, and it makes you wonder just how much your usage of [...]

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