Join me and Damian Ryan in Dublin on Thursday 05 November along with a panel of award winning online marketing creatives to learn how creativity and innovation in your digital marketing campaigns can give your business a boost.
Understanding Digital: CREATIVE will take place at the National College of Ireland in the city centre from 4-7 pm, followed by a drinks reception and an opportunity for informal networking. We’re hosting the event in conjunction with the Institute of Creative Advertising and Design (ICAD) as part of Design Week 2009.
For just €50 (€10 for current ICAD members) you get to share the expertise and insight of four leading digital creative minds.
Places are limited, and at that price they’re going fast so register now to secure yours.
Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. You’re just spinning your wheels hoping the Google gods won’t kick you out. It’s a bad way to live your life. Using a human service is a better way to go about it.”
SES 2006, Chicago: “SEO is bulls**t…90% of the SEO market is made up of snake oil salesmen.”
The firestorm that followed reverberated across the social web….
At the risk of attracting a little vitriol, I have to say that there’s truth in both of those statements.
I’m in Dublin for the Search Marketing World 2008 event tomorrow. Organised by Interactive Return this promises to be a great event. Chris Sherman, Partner & Executive Editor, Search Engine Land is delivering the Keynote at the event, and I hope to be speaking to Chris at some point about how he sees Search marketing evolving over the next few years. Look out for details of that conversation after the event.
I also plan to speak to Vanessa Fox Features Editor, Search Engine Land, Entrepreneur in Residence, Ignition Partners about the meteoric rise of social media and its implications for digital marketers, and to Brian Clifton, Head of Web Analytics for Europe, Google about the crucial role of web analytics in the digital marketer’s arsenal. I’ll be posting here about the conference in general, and my conversations with these experts in particular after the event, so be sure to check back.
Looking forward to tomorrow.
Technorati Tags: Search Marketing World 2008,Interactive Return,Chris Sherman,Vanessa Fox,Brian Clifton,digital marketing,Ireland
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