Digital Marketing Success

Published as a part of a three article series in the Career Moves section of the Evening Echo
Last week we looked at six ways you could use the internet to help you conduct efficient, cost effective market research. This week we offer another six suggestions that can help you get your fledgling business off the [...]

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Published as a part of a three article series in the Career Moves section of the Evening Echo
The internet is a superb market research tool for your new or growing businesses. It can provide all sorts of useful insight into your industry, your competitors and, most importantly of all, your customers. In this article and [...]

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We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering the workforce… and things are changing.
These connected whiz-kids are looking around, [...]

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Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. [...]

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