We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.

We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.

You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.

Thanks a million for your input.

Image by DavidErickson via Flickr

Time to breathe a bit of life back into this blog.

Between writing and promoting Understanding Digital Marketing, work with SOHO Solo, Career Moves and other editorial commitments things have been pretty hectic. Damian and I have also just signed publishing contracts with Kogan Page to do a follow up book. So, interesting times ahead.

Distilling the very best in online marketing for you

The new book, which is set for delivery to the publishers by 31 January 2010, and should hit the shelves the middle of next year, will focus on how organisations around the world are harnessing integrated online marketing to drive their business forward, improve their ROI and enrich their relationship with their customers.

We’re in the process of putting together an international panel of online marketing experts – acknowledged leaders in their respective fields – to help us select the very best examples of online marketing in the world today. Together we’ll deconstruct them and analyse the lessons that others can learn from these innovative campaigns.

Stay tuned for more updates, and regular online marketing content here and on the soon to be re-vamped “Understanding Digital” website.

DAMIAN RYAN is regional partner for Results International Group, the world’s leading specialist M&A firm for the marketing, communications and digital media sectors. Here he helps business leaders grow and realise the value of their organisations.

He was previously chief executive officer and founder of ICAN, Ireland’s most successful online advertising agency and the creator of several other media businesses. His achievements include:

• The launch of over 50 magazine titles in a publishing career spanning 21 years
• The development of several award programmes for the emerging digital media sector
• Learning to play guitar to a “reasonably annoying” standard!

CALVIN JONES is a freelance writer, journalist, blogger, online marketer and author who helps organisations of all sizes to communicate more effectively both on- and off-line. With a broad foundation of experience with large public utilities, SMEs and technology start-ups, over the years Calvin has refined his talent for taking complex ideas and making them accessible to a mainstream audience.

Some of the highlights of Calvin’s chequered career include:

* Working as a marine biologist on Sherkin Island, West Cork, Ireland.

* Running a taco-vending business on the streets of San Luis Potosi, Mexico with Irish and Californian partners.

* Walking away from a promising corporate management career to travel the world.

* Listening to the morning traffic report while contemplating his 20 second commute (10 seconds flat-out) to the office.

* Giving his children the gift of time, while they still want it.

You can contact Calvin through his blog.

Our new book somehow seems very real this morning. I opened an e-mail from our publishers, Kogan Page, to find a link to the “Understanding Digital Marketing” page on their website.

It’s an exciting time.

Apparently:

Details of your book have already already been circulated to the book trade and to key online booksellers such as amazon. Your book will also feature in our ‘new books and bestsellers’ catalogue which is circulated by our Sales Agents to the international book trade

So, all good stuff then.

We’re planning to launch an accompanying website in the near future to support and build on Understanding Digital Marketing. This is still in the very early planning stages, but the vision is to build a dynamic and constantly evolving, community driven online marketing resource.

Stay tuned for updates by subscribing to our RSS feed or check back regularly to see what’s new. It’s going to be fun!

We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.

Phew! It’s been a marathon… but worth it.

Estimated publication date in the UK and Ireland is very early 2009 with international markets following later next year.

Very exciting stuff!

Why write this book?

Understanding Digital Marketing is a book for anyone who want’s to take their marketing to the next level by making the leap to digital as it moves into the mainstream. It’s for small business owners, traditional marketers, entrepreneurs and business executives who want a comprehensive overview of online marketing that will help them to hit the ground running to promote their business on the Internet.

It will:

• Help people with little knowledge of digital marketing to get up-to-speed quickly
• Deliver the the basic know-how people need to work effectively with online marketing professionals
• Provide a solid foundation for business owners and entrepreneurs looking to implement their own Internet marketing campaigns

More news on publication dates and availability nearer the time – meanwhile, subscribe to the Digital Marketing Success RSS Feed or check back regularly for extracts, insight and news from the online marketing world. And don’t forget to let us have your feedback in the post comments.

Calvin & Damian!