Admin | Digital Marketing Success

Great Keyword Research Overview by Aaron Wall of SEO Book

29 October, 2010 By Admin 1 Comment

When you’re just getting started with online marketing, it can be a bewildering experience. It’s important to start with the basics, get comfortable with the fundamentals and to build your knowledge and expertise from there.

At the heart of all good internet marketing strategies you’ll find effective keyword selection. Success hinges on choosing the right keywords for your online marketing campaign. If your focus is too general you’ll get a lot of traffic… but very low conversion rates, if your focus is too narrow you’ll get great conversion, but not enough volume to make it really pay. The trick is to find the optimum balance between the two. That’s where effective keyword research comes in.

Whether it’s SEO (Search Engine Optimisation), PPC (Pay Per Click / Google Adwords), social media, ad networks, affiliate marketing or whatever else you care to invest your time, energy and resources in, good keyword research is the foundation successful online marketing campaigns are built on.

So how do you find the right keywords for your niche? Here’s SEO specialist Aaron Wall of the widely acclaimed and respected SEO Book website explains keyword research basics:

Check out SEOBook.com for more great keyword research resources.

What are your top keyword research tips? Let us know in the comments.

Filed Under: Digital Marketing, Internet Marketing, Keywords, Search, Traffic Tagged With: keyword research, SEO, SEO Book

Traffic generation method tops Clickbank charts

28 October, 2010 By Admin 1 Comment

If you’ve been looking into the potential of affiliate marketing you’ve probably heard of “Clickbank”, the web’s premier digital product marketplace. Clickbank brings digital product vendors and affiliate marketers together, and by doing so helps some really great digital products reach millions of Internet users all over the world.

Targeted Traffic Generation is the key to Affiliate success

Auto Mass Traffic Generation Program Tops Affiliate Charts

Auto Mass Traffic -- top ranking affiliate traffic generator

The real trick to making money as an affiliate marketer is to direct large volumes of targeted web traffic to high converting affiliate offers in your niche. It’s no coincidence that some of the highest profile, best converting products on Clickbank are designed to help new and experienced affiliates to do just that.

Top of the heap, according to it’s gravity score (a Clickbank measure of product effectiveness) is Auto Mass Traffic.

Traffic System + Software = A Smarter Way to Work

If you’re struggling to see your affiliate commissions rise above a few dollars, the techniques outlined in the Auto Mass Traffic members area are designed to help. And here’s the best bit:

You don’t need Google
You don’t need a blog
You don’t need an e-mail list
You don’t even need a website

All you need is a tiny bit of capital and the willingness to invest a little time implementing the techniques revealed in the programme.

Auto Mass Traffic top of the clickbank charts

Whether you’re sending traffic to affiliate offers or to your own landing pages, the system is based on identifying “buyer keywords” and showing you how to leverage the power of online ad networks outside the realm of the search-engine gatekeepers at Google, Bing and Yahoo, and without needing to invest lots of time in content creation, blogging, social media and SEO.

Imagine being able to put your traffic generation on autopilot. What would you do with all that extra time?

Create new products to promote and grow your online business
Spend more time with your family and friends
Climb out of the trenches and start planning your business strategically for better results

Like many of these products the sales pages for Auto Mass Traffic are garnished with the usual assortment of hype and over-the-top marketing rhetoric, but the underlying system is based on sound principles and certainly has potential. The vendor also offers an iron-clad 60 day no-questions-asked money-back warranty, so you really can’t loose. Check it out for yourself, and watch your affiliate income soar.

Filed Under: Affiliate, Digital Marketing, Traffic, Training Tagged With: affiliate, auto-traffic, clickbank, traffic

Turning your professional service into a scaleable online product

27 May, 2010 By Admin Leave a Comment

Image via Wikipedia

As an independent professional service provider looking to succeed online you’re going to encounter one fundamental problem. You – your time, your skills, your personality, your charisma – are not scaleable.

No matter how well you market yourself, and how much business you bring in, you can only do so much of that work yourself. Once you’re fully booked, you’re fully booked – you can’t take on more work until you stop doing something else.

How to scale your online business

There is one absolutely vital thing that you do own, however, which is valuable and truly scaleable: that’s your knowledge. By packaging your expertise effectively, and turning it into a product rather than a professional service, you do two things:

You make access to your expertise more affordable to a much wider audience
After the initial investment of creating your knowledge product you’re free to sell it to as many people as you can without much additional demand on your time and resources.

But how do you go about developing a product based on your knowledge and expertise?

Dave Navarro, AKA “The Launch Coach”, has built a successful online business showing people just like you how to do exactly that!

I’ve been working through Dave’s excellent free online marketing workbooks in the LaunchCoach Library. The workbooks take you step-by-step through:

7 steps you can take to playing a much bigger online game
7 steps to networking yourself to A-Listers
7 simple income streams that you can actually create
How to start making real money with your product in just 3 days

The thing I like most about Dave’s style is that he avoids the usual marketing hype of your typical online “gurus”, and gets straight to the meaty stuff that’s really valuable to people like you and me who are looking to turn our expertise into a scaleable online business.

I’m not a “guru.” I’m just a guy who’s pretty darned
good at teaching people how to do things in a simple
step-by-step, you-can-do-this manner.

Dave Navarro – The Launch Coach

The free stuff that Dave offers is amazing – but if you’re looking to fast-track your online product creation and promotion skills, you should check out his latest offering

Two downloadable Workshops — 10 great training modules — that show you how he built his own online business, and that could be just the catalyst you need to kick start your online business.

I’m certainly going to check it out. You’ll find all the details on Creating Products that Sell & Building a Responsive List on Dave’s site.

Filed Under: Digital Marketing, Internet Marketing, Online marketing, Product development Tagged With: online marketing resources, online product creation, product launch

Swagger Wagon… clever online video from Toyota

18 May, 2010 By Admin Leave a Comment

Toyota’s “Swagger Wagon” videos to promote their Sienna Minivan range are getting lots of attention online. Posted to YouTube on 02 May, the video below had received more than 1.8 million views in 16 days to the time of this post.

Toyota teamed with comedy director Jody Hill to create this creative series of online videos featuring a couple of self-absorbed parents and their young family with the only vehicle that can match their awesomeness, the Toyota Sienna.

The ads seems to be resonating with parents and are generating a lot of buzz through this clever hip hop parody. Check out the full series of Swagger Wagon videos here… and watch for this one cropping up in 2010 online marketing awards later this year.

Filed Under: Digital Marketing, Online marketing, Video Tagged With: toyota, Video, youtube

Call for Online Marketing Case Studies

9 December, 2009 By Admin Leave a Comment

I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world.

We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.

We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.

You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.

Thanks a million for your input.

Filed Under: Book, Digital Marketing Tagged With: best online marketing in the world, case studies, crowdsourcing, nominations, Online marketing, Understanding Digital

Understanding Digital: CREATIVE coming to Dublin

20 October, 2009 By Admin Leave a Comment

Robin Grant, Nick Suckley, Matt Butterworth and Dave Birss: speakers at Understanding Digtial: Creative online marketing seminar Join me and Damian Ryan in Dublin on Thursday 05 November along with a panel of award winning online marketing creatives to learn how creativity and innovation in your digital marketing campaigns can give your business a boost.

Understanding Digital: CREATIVE will take place at the National College of Ireland in the city centre from 4-7 pm, followed by a drinks reception and an opportunity for informal networking. We’re hosting the event in conjunction with the Institute of Creative Advertising and Design (ICAD) as part of Design Week 2009.

For just €50 (€10 for current ICAD members) you get to share the expertise and insight of four leading digital creative minds.

Places are limited, and at that price they’re going fast so register now to secure yours.