Digital Marketing Success

Adventures in SEO, SEM and Digital Media

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Entries from June 2008

Market insight just a few clicks away

June 17th, 2008 · 1 Comment

When you’re starting a new business one of the key things you need to do is market research. Who are your potential customers, and what are their wants and needs? What sort of demand is there for your products or services? Who are your main competitors, what are they offering, and how can you [...]

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Tags: Digital Marketing · Social Media · market research · writing

Going holistic: online marketing, the evolution

June 13th, 2008 · No Comments

Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of others.
Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by – but by equal measure, if you put all your efforts into social media [...]

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Tags: Digital Marketing · Internet Marketing · Online marketing · Social Media · Trends

E-mail marketers: please double check your subject lines!

June 11th, 2008 · No Comments

The subject line is perhaps the single most important piece of content in your entire e-mail marketing campaign. It’s the line that differentiates your e-mail from the raft of promotional messages cluttering your readers’ inbox.  Will they open your mail, or won’t they… a lot of the time it can depend on your subject line.
Naturally, [...]

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Tags: Digital Marketing · Internet Marketing · e-mail marketing

Understanding Digital Marketing – new book almost finished

June 4th, 2008 · 1 Comment

We’re in the final furlong now. After six months of hard work the body of the book is written, and we’ll be getting the final bits and pieces (figures, diagrams, glossary, case studies, etc.) out to the publisher over the next week or so.
Phew! It’s been a marathon… but worth it.
Estimated publication date in the [...]

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Tags: Book · Digital Marketing · Internet Marketing · Online marketing · publishing · writing