Digital Marketing Success

Just had to fire in a quick post about the twitter story competition being run by @copyblogger — write a story in EXACTLY 140 characters, post it on twitter, add a link to your tweet in the comments on the original blog post, and be in with the chance of winning an 8GB iPod Touch [...]

[Read more →]

We all know how crucial attracting and retaining bright, talented people is to the success of any organisation. Now is a particularly crucial time on the recruitment scene. The bright young stars of tomorrow — true digital natives (PDF File) — are entering the workforce… and things are changing.
These connected whiz-kids are looking around, [...]

[Read more →]

Jason Calacanis is no stranger to courting controversy. Not so long ago the serial Silicon Valley entrepreneur had the SEO community in uproar with his public comments at various search marketing conferences.
SMX Social 2008, Long Beach, CA: “SEO is a wasted industry. You’re wasting your time fighting off ranking problems instead of creating great content. [...]

[Read more →]

I’ve been using Twitter in earnest for a couple of weeks now, and I have to say it’s genuinely surprised me. At first I was sceptical. What possible value can you squeeze into a 140 character post? Plenty, as it turns out.
But the real value of twitter (and I guess other micro-blogging/short message broadcast [...]

[Read more →]

An article in today’s Sunday Times outlines how spending on SEO in the UK is on the increase as businesses vie for potentially lucrative organic search listings in Google.
According to the article SEO spending in Britain will reach £400 million this year, and the figure is growing 60% year on year.
The article also highlights [...]

[Read more →]