Digital Marketing Success

Just reading this over on Conor O’Neill’s Argolon blog: should a small business blog about development of a new product? I think the answer has to be a resounding yes.
Gordon Murray of eWrite in Cork is apparently considering chronicling the trials and tribulations of product development in his blog. As Conor points out, there are [...]

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Surely not! Isn’t analytics all about data and charts and KPIs and dreary, tedious… well, statistics?
The ability to measure and track everything on your website is of course one of the major boons of online marketing. With a little bit of foresight you can see what’s working, what’s not and invest your time and money [...]

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Browsing through the latest "the day in search"  on the Search Engine Land site, an article title "Is Content King? Or Is Search?" in Business Week caught my eye. It’s an interesting article that goes on to look at the tensions that inevitably creep in when tech companies and traditional media collide, but I can’t [...]

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I’m in Dublin for the Search Marketing World 2008 event tomorrow. Organised by Interactive Return this promises to be a great event. Chris Sherman, Partner & Executive Editor, Search Engine Land is delivering the Keynote at the event, and I hope to be speaking to Chris at some point about how he sees Search marketing [...]

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Apparently today (01 April 2008) is the official "day without Google" day.
How did I find this out. Uhm… well, I saw the ReadWriteWeb article in a Google search results page. Oops, too late!
The concept is being championed by Alternative Search Engines — which lists the 100 top alternatives to the incumbent search behemoth. Sorry [...]

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