Digital Marketing Success

The Irish Independent reports that Irish newspaper advertising revenue is up 1.3% to €367 million euro. That 1.3% overall increase incorporates, they say, a whopping 8% increase in advertising spend from advertising agencies. To which I can’t help asking why?
According to Maeve Donovan, managing director of the Irish Times and chairwoman of the National Newspapers [...]

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NB: This piece will be published in the Career Moves section of the Evening Echo on Monday 24 March 2008
We all know how important training is to a successful career. Lifelong learning has become a bit of a “buzzword”, but we shouldn’t let its overuse dilute its significance. Whether it’s learning to use a new [...]

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I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start.
There’s a positive vibe, and the course material (6MB or so of PDF files) has been provided on a 1GB USB memory stick. It’s a refreshing change to see [...]

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I’ve been invited to attend a half day seminar in Cork tomorrow morning called “Getting Results in Online Marketing“. Hosted by John Coburn of Praxis Now, this is a follow up Seminar to the one I attended last October — Internet Marketing for 21st Century Business, which was excellent.
This second seminar, which is new for [...]

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A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead.
It’s a scene from The Bourne Ultimatum, and it makes you wonder just how much your usage of [...]

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