The Irish Independent reports that Irish newspaper advertising revenue is up 1.3% to €367 million euro. That 1.3% overall increase incorporates, they say, a whopping 8% increase in advertising spend from advertising agencies. To which I can’t help asking why?
According to Maeve Donovan, managing director of the Irish Times and chairwoman of the National Newspapers [...]
Entries from March 2008
Is print media making a comeback? I think not!
March 28th, 2008 · No Comments
Tags: Digital Marketing · Internet Marketing · News · Online advertising spend · Traditional media
Intensive training for internet marketing success
March 21st, 2008 · 1 Comment
NB: This piece will be published in the Career Moves section of the Evening Echo on Monday 24 March 2008
We all know how important training is to a successful career. Lifelong learning has become a bit of a “buzzword”, but we shouldn’t let its overuse dilute its significance. Whether it’s learning to use a new [...]
Tags: Digital Marketing · Events · Internet Marketing · Training
Getting results in online marketing — pre-seminar thoughts
March 14th, 2008 · 6 Comments
I’m sitting sipping coffee in the Conference Centre foyer at the Clarion Hotel in Cork, waiting in eager anticipation for Getting Results in Online Marketing to start.
There’s a positive vibe, and the course material (6MB or so of PDF files) has been provided on a 1GB USB memory stick. It’s a refreshing change to see [...]
Tags: Consumer behaviour · Conversion · Digital Marketing · Events · Internet Marketing · Training
Getting Results in Online Marketing
March 13th, 2008 · No Comments
I’ve been invited to attend a half day seminar in Cork tomorrow morning called “Getting Results in Online Marketing“. Hosted by John Coburn of Praxis Now, this is a follow up Seminar to the one I attended last October — Internet Marketing for 21st Century Business, which was excellent.
This second seminar, which is new for [...]
Tags: Conversion · Digital Marketing · Internet Marketing · Training
Reality mining… is this the future of marketing?
March 12th, 2008 · No Comments
A journalist makes a phone call from their mobile phone to their editor in London. They utter a single word that lights up a light on the screen of a security service’s operative. 24 hours later they’re dead.
It’s a scene from The Bourne Ultimatum, and it makes you wonder just how much your usage of [...]
Tags: Consumer behaviour · Conversion · Digital Marketing · Internet Marketing · Training